Published by Anthony Martinez
Anthony Martinez builds and maintains Arizona Custom Pool Builders from Phoenix, where he runs a digital marketing practice. He compiled the directory himself from public records, matched it against the Arizona Registrar of Contractors, and rebuilds it from the data rather than editing pages by hand. No business pays to appear or to move up the list, and nothing here is a recommendation or an endorsement.
Why this directory exists
I live in Phoenix and I work in digital marketing, which means I spend a lot of my week looking at how local businesses show up in search. Pool building in Arizona is one of the worst categories I have seen for it. Search for a pool builder here and the first screen is ads, a map pack of three, and then a run of pages that are either lead brokers selling your phone number on or lists of five companies that paid to be on them.
What bothered me more was a thing I only noticed once I pulled the data. Google's pool contractor category covers a very wide range of businesses, and most of the companies carrying it do not build pools. They clean them, repair them, resurface them, find leaks, sell equipment, or handle one trade on someone else's job. All real work. But a homeowner who wants a pool dug cannot tell any of that apart from a search result, and the companies with the most reviews are almost always the service routes, because a cleaning company sees the same hundred customers every month and a builder does maybe fifty pools a year.
So this is the list I wanted to exist. Every Arizona company in the category, not a top five. Sorted so the ones that actually build come first. With the Registrar of Contractors license attached where I could match it, because in Arizona the license class is the thing that tells you whether a company is allowed to do the job you are asking about. Nobody pays to be on here and nobody pays to move up it.
How listings are vetted
This directory starts from a bulk export of Arizona businesses on Google Maps and keeps the ones whose own Google Business Profile carries the pool contractor category. That single rule decides who is here. It is not a judgement about quality, and it is not a license check.
Companies that also clean, repair, resurface or sell equipment are kept, because in Arizona most of them do more than one of those things and a homeowner is usually looking for whichever one applies to them. What separates them on the page is the service tags, which come from each company's own website, and the Builds new pools badge, which goes to the 218 that say plainly that they build.
License numbers come from the Arizona Registrar of Contractors posting list dated October 2, 2026, matched by business name and address. 325 of the 557 matched, all of them active. A listing with no number is not a listing without a license; it is a listing we could not match with confidence, and it says exactly that.
Nothing here is vetting in the sense of having met anyone, visited a job site or checked insurance. Before you sign a contract or pay a deposit, look the company up yourself at roc.az.gov, where the license record and any complaints sit side by side.
Right now that is 557 companies across 35 Arizona city pages, carrying 30,904 Google reviews between them. The whole directory is rebuilt from the data rather than edited by hand, so every count on every page moves together. Last rebuilt 2026-10-12.
What this site does not do
It does not rank companies by how good they are, because I have no way to know that. The order on a city page is: businesses with Google reviews before businesses with none, and within each group, businesses that confirm new pool construction first, then rating and review count. That is an ordering rule, not an opinion.
It does not verify insurance, bonding, workmanship or whether a company is currently taking jobs. It does not republish review text or photographs from Google. And it does not treat a missing license number as a finding — a match either happened or it did not, and the listing says which.
Corrections and removals
If something about your business is wrong, tell me what it should say and I will change it at the next rebuild, normally within a week. If you want your listing gone, say so and it comes down. No reason needed, no form to argue with, no attempt to talk you out of it.
Owners can also claim a listing to take over the details. Claims come to me by email and I read every one.